Ad Showcase

The monthly Ad Showcase features outstanding advertisements in the SPH Media that are selected by a panel of judges from SPH Marketing. The hand-picked campaigns will run for the quarterly SPH Readers' Choice Awards where readers will be voting from respective 3 months pool of SPH Ads of the Month entries.

Ministry of Education

MOE Event Ads

The Art ad was an invitation to a networking event. We used an art piece done by a teacher so it had authenticity and wrote a headline that celebrated the ‘like-mindedness’ of the artistic. The Museum ad was an invitation for History and Geography event. We went with an item that was interesting – both visually as well as factually. Especially, factually as we were genuinely surprised.

Media Agency :                

Creative Agency :
Up BrandBuzz

Creative Director :
Eric Siow

Art Director :
Jacqueline Teo

Copywriters :
Divya Madhavan