Lianhe Wanbao / Chan Brothers Travel Series 2012

Lianhe Wanbao partnered with Chan Brothers Travel to launch a series of 4 tour packages exclusive for Lianhe Wanbao readers. The series will see different renowned personalities leading the tour to different destinations.

The first kicked off with a 6-day/5-night gourmet food tour to Hainan Island, China led by Lianhe Wanbao renowned food critic, Alan Ng (popularly known as Ah Lun). An overwhelming group of 171 enthusiastic travellers departed with Ah Lun on 11 March. The group had the opportunity to savour sumptuous feasts of Hainan Island’s famous local cuisines as they travelled around the capital of Hainan province, Haikou and popular city, Sanya.

Ms Jane Chang, Manager, Marketing Communications at Chan Brothers Travel said, “The Lianhe Wanbao & Chan Brothers Travel’s joint initiative for this travel series enabled us to engage with new consumer segments and we are certain that the success of the first series will boost future response for our subsequent 3 travel series.”

The second tour, to be led by renowned DJ, Huang Wen Hong will hit the picturesque Hokkaido, Japan during the June school holidays. He will be joined by two other popular speakers from the Wanbao CoffeeTalk series - Chua Chim Kang, Editor of Lianhe Wanbao and Huang Ming De, CEO of Marine Parade Family Services Centre in an exclusive Wanbao CoffeeTalk session to be held in Hokkaido.

For more information on partnership opportunities in Lianhe Wanbao, please contact Phyllis Yeo at yeopsp@sph.com.sg