The monthly Ad Showcase features outstanding advertisements in the SPH Media that are selected by a panel of judges from SPH Marketing. The hand-picked campaigns will run for the quarterly SPH Readers' Choice Awards where readers will be voting from respective 3 months pool of SPH Ads of the Month entries.
The ad campaign is positioned as a seasonal creative to HPL’s existing branding. The direction for the Christmas ads is to highlight the ‘Season of Giving’, using the promotional giveaway as a visual anchor to the main illustration and to bring forth the festive items to the audience such as the gingerbread, roasted turkey and beef but with a fun little twist.
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EXECUTIVE CREATIVE DIRECTOR: