Ad Showcase


The monthly Ad Showcase features outstanding advertisements in the SPH Media that are selected by a panel of judges from SPH Marketing. The hand-picked campaigns will run for the quarterly SPH Readers' Choice Awards where readers will be voting from respective 3 months pool of SPH Ads of the Month entries.

Season of Giving

The ad campaign is positioned as a seasonal creative to HPL’s existing branding. The direction for the Christmas ads is to highlight the ‘Season of Giving’, using the promotional giveaway as a visual anchor to the main illustration and to bring forth the festive items to the audience such as the gingerbread, roasted turkey and beef but with a fun little twist.

MEDIA AGENCY:

ZenithOptimedia

CREATIVE AGENCY:

Work Pte Ltd

EXECUTIVE CREATIVE DIRECTOR:

Theseus Chan

ART DIRECTOR

Wu Yanrong

COPY WRITER:

Abigail Tan