Ad Showcase


The monthly Ad Showcase features outstanding advertisements in the SPH Media that are selected by a panel of judges from SPH Marketing. The hand-picked campaigns will run for the quarterly SPH Readers' Choice Awards where readers will be voting from respective 3 months pool of SPH Ads of the Month entries.

MINISTRY OF HEALTH, SINGAPORE

Care To Go Beyond

The objective of this national level campaign is to promote Nursing and the Allied Health Professions as careers of choice. The communication is designed to encourage people to get a deeper understanding of the enriching experiences nurses and allied health professionals gain on the job, and the diversity of opportunities available to them. Our tagline "Care To Go Beyond" showcases how nurses and allied health professionals care to go beyond by advancing their skills, sharing their expertise, and contributing to their profession though their willingness to go the extra mile for their patients.

MEDIA AGENCY:

ZenithOptimedia

CREATIVE AGENCY:

M&C Saatchi (S) Pte Ltd

CREATIVE DIRECTORS:

Sharon Chan / Toh Han Ming

ART DIRECTOR:

Sharon Chan / Toh Han Ming / Karen Wong / Eric Chan

COPY WRITERS:

Lim Wei / Rayner Seah / Lau Ai Wei