Ad Showcase


The monthly Ad Showcase features outstanding advertisements in the SPH Media that are selected by a panel of judges from SPH Marketing. The hand-picked campaigns will run for the quarterly SPH Readers' Choice Awards where readers will be voting from respective 3 months pool of SPH Ads of the Month entries.

McDonald’s Restaurants Pte Ltd

I’m More

The crew are the heartbeat of any McDonald’s restaurant, the ones who go out of their way to delight customers time after time. A career in McDonald’s can offer immense opportunities for personal growth, friendship, fun and flexibility. McDonald’s wanted to tell the story of these unsung heroes and so in an unprecedented move, McDonald’s took its employees out of their uniforms and had them tell their personal stories to the rest of Singapore. Through a series of print ads, Christina, Katherine and Khairi gave intimate accounts of how their experience working at McDonald’s helped them become who they are today – more.

MEDIA AGENCY:

OMD Singapore Pte Ltd

CREATIVE AGENCY:

DDB Group Singapore

CREATIVE DIRECTOR:

Thomas Yang

 ART DIRECTOR:

Arh Chun Ngai

COPY WRITER:

Adrian Yeap