The SPH iink Awards brings forth The Queen’s decree

In line with the “Alice in Wonderland” theme this year, the organising team of SPH iink Awards 2013 sent an entourage consisting of The White Rabbit and Henchmen to several creative agencies to launch the call for entries campaign on 24 April.

The awards details were announced through a Queen’s Decree read by The White Rabbit and entry kits in the form of customised decks of playing cards were handed out by the Henchmen.

The agencies they visited were Y&R Singapore, Leo Burnett Singapore and McCann Worldwide.

Farrokh Madon, Chief Creative Officer, Y&R Singapore said, "Contrary to popular belief, daily life in an ad agency isn't always fun and games.  The Wonderful Wonderland creatures brought delight, joy and smiles to the entire agency.”

To catch the action, click here for the video.

SPH iink Awards is open to all creative and media agencies, advertisers and any other advertising-related organisation. Extended deadline is 7 June 2013.

 More submission details can be found at