Ad Showcase


The monthly Ad Showcase features outstanding advertisements in the SPH Media that are selected by a panel of judges from SPH Marketing. The hand-picked campaigns will run for the quarterly SPH Readers' Choice Awards where readers will be voting from respective 3 months pool of SPH Ads of the Month entries.

BMW Elements

Performance Motors wants to create a Chinese-centric ad campaign for the All-New BMW 7 Series. Instead of simply translating the ad copy from English to Chinese, we wanted one that is created with the Chinese audience in mind. We chose a topic that is very relatable to the audience – the 5 elements in fengshui.

MEDAI AGENCY:

PHD Singapore

CREATIVE AGENCY:

Creative Lab, Amplified Communications

EXECUTIVE CREATIVE DIRECTOR:

Tommy LIm

ART DIRECTOR:

Pearrine Yeoh

COPY WRITER:

Zhu Yumei