Ad Showcase


The monthly Ad Showcase features outstanding advertisements in the SPH Media that are selected by a panel of judges from SPH Marketing. The hand-picked campaigns will run for the quarterly SPH Readers' Choice Awards where readers will be voting from respective 3 months pool of SPH Ads of the Month entries.

MICROSOFT SINGAPORE PTE LTD

Windows 8 Launch Campaign

The campaign launches Windows 8 by introducing a new era of no-compromise devices and experiences. The Print executions feature Windows 8 in life scenarios to articulate the key features and benefits of Windows 8. “Video Chat” showcases how with Windows 8 you are now able to multitask and work and play at the same time. “Dog” execution on the other end features Picture Password and showcases how this new feature of Windows 8 allows you to use your favorite picture to unlock your screen and protect your computer in new and more fun way.

MEDIA AGENCY:

Universal McCann Singapore

CREATIVE AGENCY:

JWT Beijing

EEXCUTIVE CREATIVE DIRECTOR:

Polly Chu

CREATIVE DIRECTOR:

Nicky Zhang

ART DIRECTORS:

Minjia Zhu, Hao Wu

COPY WRITERS:

Lion Chen, Rong Yuan