ACCA reaches out to the masses At 313@Somerset

ACCA (Association of Chartered Certified Accountants) sets people thinking with their latest “What are you looking for from a career?” campaign at SPH MediaBoxOffice (SPHMBO) Video Wall at 313@Somerset.

The 45-sec video commercial on the video wall promotes ACCA as the path to achieving an individual’s goal in his career - be it a career choice, promotion, direction or a career change.

Targeted at the youths and professionals who wish to pursue their studies in finance and accounting; this 4-week campaign also made used of an eye-catching creative wrap-around that effectively caught the attention of passers-by. 

Said Ms Michelle Seth-Langbein, Head of Marketing ACCA Singapore, “We decided to embark on an outdoor campaign using the digital media screen at 313@somerset which allowed ACCA the use of a combination of digital screen ads with an eye-catching wrap-around static screen ad. Our key message was to get people thinking about what they want from a career and how ACCA could support them in their career aspirations.  Hence the platform chosen was very appropriate as it was situated in a high-traffic area where we could maximize the use of our visuals to connect effectively with our target audience.”

ACCA received a lot of enquiries during the campaign period and is very happy with the outcome of the exposure that has been given to the brand and the campaign.

For advertising enquiries please call the SPHMBO Sales Hotline at 6319 5226 / 6319 2711.