Ad Showcase


The monthly Ad Showcase features outstanding advertisements in the SPH Media that are selected by a panel of judges from SPH Marketing. The hand-picked campaigns will run for the quarterly SPH Readers' Choice Awards where readers will be voting from respective 3 months pool of SPH Ads of the Month entries.

Obitcheery

As part of its on-going mission to spur "die-logue" about death and dying, Lien Foundation tasked Mandate Advertising International with creating innovative and collaborative solutions to breaking the norms of death notices and in memoriams. The goal is to help de-stigmatise death, alter mind-sets and encourage greater originality when remembering a loved one, or someone special who has passed on; to celebrate life rather than mourn the loss of it — for each of us is unique and so we deserve to be remembered differently.

MEDIA AGENCY:

Mandate Marketing Communications

 CREATIVE AGENCY:

Mandate Marketing Communications

CREATIVE DIRECTOR:

Desmond Kuah

ART DIRECTORS AND DESIGNERS:

Edwin Phua, Bernard De Lumin, Lin Pei Chyi,

Sebastian Chew, Gan Yee Aik

COPY WRITER:

Tytan Chang