SPH Media Mammoth Challenge at the SMA

Leveraging on the theme of this year’s Singapore Media Awards, CLASH OF THE MEDIA GIANTS, Singapore Press Holdings (SPH) staged a novel on-ground game activation entitled the SPH MEDIA MAMMOTH CHALLENGE. 

Hosted at the ballroom foyer of the Ritz Carlton Millennia where the pre-event cocktail was held, advertising professionals and advertisers took turns targeting a customized game board for a chance to win a Samsung tablet.  Participants threw darts and matched the media platform [ON PRINT, ON LINE, ON MOBILE, ON AIR, ON SCREEN & ON GROUND] to a relevant brand - in line with the SPH IS ON integrated solutions-based media proposition.   

SPH is the platinum sponsor at the Singapore Media Awards, sponsoring 4 categories – Best of Use of Print, Best Use of Digital, Best Use of Mobile, Best Use of Magazines and the coveted Media Agency of the Year awards.

Organised by the Association of Accredited Advertising Agents Singapore (4As), the Singapore Media Awards recognizes innovative media practices and strategies that contribute to an effective advertising campaign. It celebrates the achievements and contribution of Singapore’s media talents, as well as reinforcing the importance of media in the success of a well-executed advertising campaign.