SPH wins at PANPA and Asian Media Awards

Singapore Press Holdings (SPH) recently scored a handful of wins from the regional awards, PANPA (Pacific Area Newspaper Publishers' Association) Awards and the Asian Media Awards.

The SPH iink Awards call for entries campaign which was themed around Alice in Wonderland won the award for PANPA’s best advertisement or campaign promoting print in a trade publication or as an in-house ad for circulation of 90,000 and above.

The Straits Times clinched two awards. The newspaper’s e-book, Myanmar Sunrise, won in the “Specialty/Niche Sites and Niche Apps”. The Straits Times Appreciates Readers (Star) programme won the best “Newspaper Event” award for newspapers with a circulation of 90,000 copies and above.

PANPA is a not-for-profit association with a participant base of more than 1,000 newspapers and websites from Australia, New Zealand, South-east Asia and the South Pacific.

SPH also bagged home awards at the annual Asian Media Awards organised by Wan-Ifra, which represents over 33,000 publications and websites worldwide. Out of the 6 wins, one was Gold for Best in Newspaper Marketing for the 2012 revamp of My Paper.

My Paper (English) editor Sarah Ng said that the award was a approbation of the “effective marketing campaign for the revamp of My Paper, whose brighter design and further emphasis on content that caters to the busy executive have proven to be a hit among readers and advertisers.”